Competition is Intensifying
The world around us is changing at an ever-increasing pace. Digital technology infrastructure combined with a more relaxed global attitude to economic liberalisation means capital, people and ideas can now flow across boundaries on an international scale, without hindrance and at a speed never before seen.
The result is intensified competition, which in turn increases pressure on performance.
Knowledge can now flow at the speed of light. We are moving from a world where knowledge must be protected at all costs, to a world where the value of knowledge stock depreciates rapidly. With technological changes representing significant uncertainty in the future, knowledge flow is offering enterprises significantly more value than traditional knowledge stocks, as it becomes more and more difficult to forecast what is going to happen.